The GE design team approached me to help develop a new product from a recent acquisition. My challenge was to interpret GE Profile's visual brand language from their highly technology-driven, minimal and clean style, and intuitive interface to help create a function-driven product known as the Thunder Speed Cook Oven. The product will compete in the high-end small appliances market, with its ability to heat up in various cooking zones at different temperatures. This feature enables users to cook different foods at the same time at different temperature levels.

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