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Product Launch | October 2020

GE Immersion Blender

Team / 

GE Appliances, Small Appliance Team


Duration / 

1 week

For more than 100 years, GE has been one of the world's most prolific appliance manufacturers. The company spans multiple fields, including laundry, cooking, refrigeration, and small appliances. GE Appliances is a house of brands, with GE brand providing appliances for a wide range of owners. The brand is known for creating products with style, lasting quality and connected features that improve their everyday lives. GE desired to enter the competitive counter-top kitchen appliance market once again, by updating the brand that was once superior in the small appliance industry, and asked the design team to develop a competitive line of products in the counter-top kitchen appliance consumer market. The product line entered the market October 2020.

The Immersion Blender is one of the product members of the GE counter-top appliances line. This hand-held wand is capable of creating fibrous puree soups and can blend smoothies made with ice and frozen berries into thick, frosty mixtures. It has a rubber handle and power buttons that you press naturally as you grip, so it’s comfortable to hold even for long blending times. The wand comes with a whisk, processor, and hand blender attachment, making the machine multi-functional. 

The small appliances team asked me to create the design of the GE Immersion Blender in a quick 'sprint' development process, exploring the current market and incorporating the brand language of GE into the product.

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