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Visual Brand Language Development

Profile Espresso Machine

I worked with the Small Appliance team to help develop the visual brand language of the Profile brand appliance suite. The product line will consist of five appliances that are currently being developed.


My role consisted of developing new design concepts for the Grind & Brew Espresso Machine, focusing on potential details, textures, and finishes that could be carried along the GE Profile small appliances’ visual brand language.

Team / 

GE Appliances, Small Appliance Team


Duration / 

3 weeks

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